Advisory & Operational Consulting
Your sales teams work hard. Their compensation plans direct them toward volume, not value. Your operating margin compresses. Your EBITDA underperforms. Not because of talent. Because the system points them in the wrong direction.
-78%
IC processing time
Varicent manufacturing deployment
−92%
IC disputes
Same engagement · 9 months
100%
Revenue protected Day 1
M&A logistics integration
D+90
Measurable ROI guaranteed
All our deployments
Aspelian is not a traditional consulting firm. It is built by practitioners who have created, solid, integrated and transformed before guiding you — with Gold-certified mastery of Varicent and Automation Anywhere.
The problem
Every enterprise we've worked with faces the same structural tension. The symptoms differ. The root cause is always the same.
01
Compensation plans that reward the wrong behaviours
Your IC plans are expensive to run and drive volume over value. Sales engineers, KAMs and indirect networks operate on plans they don't understand. Finance reconciles disputes manually every month. The result: compressed margins, frustrated sellers, and a Finance team that spends its time producing data instead of analysing it.
02
Processes that run on human effort instead of intelligence
CRM, ERP and compensation platforms are not talking to each other. Your teams reconcile what machines should handle. Tax collection, forecast alerting, supplier onboarding, monthly close — each process carries an invisible cost: errors, delays, missed opportunities. 90% of standard cases could be automated today.
03
M&A value that dissolves in the first 90 days
Your acquisition closes. Three incompatible IC plans, overlapping territories, top performers receiving zero communication. The pipeline stalls. The best people start taking calls. Deal value, carefully modelled during due diligence — begins to evaporate before Day 1 integration is complete.
The Aspelian Diagnosis
The solution
The Unified Commercial Engine is not a product. It is a method, ten interdependent capabilities whose orchestration is the only condition for sustained quota attainment.
Unified Commercial Engine by Aspelian
BeOntarget™ closes
the loop in real time.
Go-To-Market
Organisation
Process
Methodology
Technology
Enablement
Empowerment
Forecast
Actuals
BeOntarget™, Live since March 2026
First agentic revenue orchestrator on the French market
Live
3 Practice Areas · 21 Expertise
Revenue & Sales Performance
Lead-to-Cash · SPM · ICM · Sales Planning · APA
Corporate Finance
FP&A · Tax · Working Capital · Close · APA Finance
Supplier Management
Onboarding · KYC · Quality · Risk · CLM · APA
Sales Performance Management
End the IC dispute cycle. Permanently.
Varicent transforms your Incentive Compensation from a monthly dispute generator into a real-time performance engine. Territory planning, quota setting, variable pay and revenue intelligence, all connected, all AI-optimised, all visible to every seller through a self-service portal. The same senior team that designs your solution deploys it.
−92%
IC disputes after deployment
Agentic Process Automation
Your processes run. Your teams decide.
One agent executing a task is efficiency. A system of agents orchestrating an end-to-end process across Finance, Revenue Operations and Supplier Management is structural transformation. Aspelian, Gold Partner Automation Anywhere, designs and deploys these agentic architectures at enterprise scale. 90%+ straight-through processing on standard cases.
90%+
Auto-processing on standard cases
M&A Revenue Integration
100% of revenue. Protected from Day 1.
Aspelian has built a four-phase method, from pre-deal due diligence to lasting integration — designed around one non-negotiable objective: not one euro of pipeline evaporates, not one top performer walks away. IC harmonised on Varicent within 45 days. Commercial synergies captured. Playbook replicable for future acquisitions.
100%
Revenue protected Day 1, every deployment
Agentic Process Automation
Not pilots. Not proofs of concept. Seven agentic workflows running live with enterprise clients today, delivering measurable results at D+90.
90%+
Straight-through processing
<24h
Gap to remediation
7×
Gartner MQ Leader RPA
ISO
42001 · Responsible AI
Gold Partner Automation Anywhere, Gartner Magic Quadrant Leader 7 consecutive years. Aspelian Academy Center: certified training programs in France.
Client Results
These results are drawn from our live deployments. Sectors are anonymised at client request. The figures are genuine, verifiable, and co-signed with our clients.
Unified Commercial Engine by Aspelian
Day 1 merger: 100% of revenue protected,
0% of top performers lost.
SBF 120 logistics operator. Three incompatible IC populations at closing. Sales Compensation harmonised on Varicent 45 days post-closing. Territories redesigned. Top performers retained via PXT Select™ assessment. Pipeline 100% secured from signing, not a single opportunity lost during the transition.
100%
Revenue protected Day 1
+85%
Commercial synergies captured
0%
Top performers lost
45d
IC harmonised on Varicent
Manufacturing · Multi-plan ICM · CAC 40
Excel to Varicent: zero disputes at first post-go-live audit.
CAC 40 industrial manufacturer. Migration from a multi-tab Excel covering field sales engineers, KAMs and indirect distribution. Self-service seller portal with event-triggered calculation. First audit post go-live: zero disputes, 31% higher portal adoption in week one.
−78%
IC processing time
−92%
IC disputes
+31%
Portal adoption
Financial Services · Private Bank · MiFID II
+24% adviser productivity. 100% MiFID adoption in 60 days.
European private bank. Varicent ICM deployment in a MiFID II regulated environment. Automated clawback. Transparent adviser portal. Complete audit trail. Adopted by 100% of advisers within 60 days, zero disputes at the subsequent regulatory audit.
+24%
Adviser productivity
−95%
IC errors
0
MiFID audit disputes
Luxury Retail · Margin & Mix IC
+18% gross margin without a decline in revenue.
International luxury house. Transition from a revenue-only IC to a margin-and-premium-mix model. Cross-channel attribution fully integrated in Varicent. Commercial behaviour realigned to the margin-first strategy within one selling cycle.
+18%
Gross margin
+22%
Premium product mix
−60%
Channel attribution conflicts
BeOntarget™ by Aspelian
BeOntarget™ continuously reconciles your Budget, Actuals and Forecast data, detecting critical gaps, identifying root causes, and triggering the remediation plan before the gap becomes irreversible. Live since March 2026. First client in production.
−60d
Gap anticipation
<24h
Detection to remediation
+18%
Win rate on monitored accounts
+35%
90-day forecast accuracy
100%
AEs monitored individually
Our Engagement
From the first diagnostic to the D+365 ROI review, the same senior team. No handover to juniors. No gap between design and delivery.
01
Free · No commitment
Flash Diagnostic, 90 minutes
Two Aspelian experts analyse your current processes, identify your three priority performance levers and quantify the value at stake. Recommendations report delivered within 5 working days. No commercial commitment. No sales pitch.
02
Within 5 working days
Proposal & Scoping
Detailed scope. Dedicated team, all senior, all certified. Planning, value milestones and a formal D+90 ROI commitment. You know exactly who will be on your engagement before you sign.
03
D+90 · D+180 · 1 year
Delivery & Measured ROI
The experts who designed your solution deploy it. ROI formally documented at D+90, D+180 and one year. Co-signed with your teams. Not estimates. Real measurements.
"D+90 measurable ROI. Guaranteed on every engagement."
90 min
Free diagnostic
5 days
Report delivery
D+ 90
ROI guaranteed
1 year
Full measurement
Industries
Nine industries. Each with its own IC complexity, regulatory constraints and commercial dynamics. Each with a dedicated Aspelian sector method.
Manufacturing
Multi-plan IC · indirect distribution · field engineers on radically different plans
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Logistics
M&A frequency · agency networks · commissioned drivers · Day 1 revenue risk
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Oil & Gas
18-month sales cycles. IC plans designed for 3 months. Hybrid JV teams.
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Financial Services
MiFID II · deferred commissions · clawback · adviser retention under pressure
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Healthcare
Multi-stakeholder sales · regulatory constraints on incentives · defensible plans
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Automotive
800 dealerships. Distinct IC plans per site. Electrification disrupting the model.
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Retail
Omnichannel · IC rewarding revenue while margins suffer · attribution conflicts
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Telecom
Indirect distribution · agents · MVNO · KAM enterprise with long cycles
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Corporate Finance
FP&A · Tax · Working Capital · Close · 70% of time producing data, 30% analysing it
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Technology Partners
Rigorous selection of the market's best platforms. We choose what is right for you, not what is contractually convenient for us.
Gold Partner · Forrester Wave Leader SPM Q1 2025
Varicent
The highest scores across 16 criteria. The only solution evaluated with a comprehensive set of AI capabilities. Varicent is not a commission calculation tool, it is the backbone of your Sales Performance Management: territories, quotas, variable pay, revenue intelligence, all connected and all AI-optimised.
Gold Partner · Gartner MQ Leader RPA 7 consecutive years
Automation Anywhere
ISO 42001-certified for responsible AI. Agentic Process Automation is not enhanced RPA, it is a generational leap. Autonomous agents that understand your objectives, plan their actions, self-correct and report. Aspelian Academy Center: certified training in France.
Wiley Partner · 30+ years scientific research
PXT Select™
The only scientifically validated psychometric assessment that measures the 3 critical dimensions of a salesperson: cognitive style, behavioural traits and professional interests, compared against a performance model calibrated on your own top sellers. −40% commercial turnover. +19% performance.
NSF
Certified Delivery · Casablanca · 45+ consultants
Near Shore Factory
Aspelian's industrial delivery centre. 45+ consultants certified across Varicent, Automation Anywhere and SAP S/4HANA. Enterprise-scale deployments. Controlled costs. Senior quality guaranteed on every engagement.
About Aspelian
Aspelian is not a traditional consulting firm. Every engagement is led by Partner or Principal-level consultants. You speak with the expert. You work with the expert.
Michel Assouline
Founder & CEO
Serial Entrepreneur. Former Salesforce VP. 30 years of experience in digital transformation, CRM and sales performance. Co-founded Kerensen Consulting in 2007, which became Europe's reference Salesforce firm in less than 8 years, before its acquisition by Salesforce in 2015. Then served as VP Global GoToMarket, Customer Success Group at Salesforce.
Carle Lopez
Co-founder & Senior Advisor
Order-to-Cash & BPM. Miller Heiman Certified. INSA Lyon. Senior expert in B2B sales organisation transformation. Founded Athena Values, specialised in reorganising complex sales forces. Certified practitioner of Miller Heiman methodology — the world's reference approach for multi-stakeholder complex sales.
Karim Mohammedi
Co-founder & Senior Advisor
EPM & FP&A. 15+ years transforming large-account Finance processes. Senior expert in Enterprise Performance Management and Financial Planning & Analysis. From tools to processes, from design to implementation — every Finance domain from budgeting and consolidation to FP&A automation.
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Senior Advisory
Partners or Principal on every engagement.
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Senior Integration
Gold-certified mastery of Varicent and Automation Anywhere by the same profiles who designed your solution.
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Best of Breed
Varicent Gold · Automation Anywhere Gold · PXT Select™. No captive partnership, we choose what is right for you.
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Transformation Programs
Change Management · COE · M&A Revenue Integration · Industrial delivery from Casablanca Factory.
3
Expert co-founders
45+
Certified consultants
2x
Gold Partner
3
Offices
30yrs
Founder experience
3
exits
Ready to begin
Contact Us
Whether you have a Finance, Revenue or Automation challenge, our senior team is ready to listen and help you identify the right path forward.
Paris · Headquarter
Aspelian Group
contact@aspelian.com
Paris · France
Casablanca · Aspelian Factory
Near Shore Factory
factory@aspelian.com
Casablanca · Morocco